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Wednesday, October 7, 2026
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Cadillac Adopts Apollo Program Approach to Assemble Team from Nothing for Australian Grand Prix.

Just over one year previously at the Vegas Grand Prix, Cadillac were ultimately awarded the go-ahead as the world of Formula One's most recent participant for the 2026 season. Constructing the organization from nothing has entailed a frenetic pace of work that the principal, Graeme Lowdon, has compared to the Apollo moon landing. As F1 arrives on Las Vegas this race weekend, Cadillac understand the deadline is approaching.

The Countdown to Melbourne

At the season finale of the campaign to be hosted in the United States, with approximately three months to go before they take to the track for the inaugural time in Australia at the 2026 opener, the Cadillac F1 project have advanced rapidly but, in what must seem like a monumental endeavor, they are aware there will never be sufficient time.

The chief technical officer, Nick Chester, joined the nascent project in early 2023 not long after it was formed, when the team were without even an approved entry. He has been at its core ever since and gets a wry smile when reflecting on the experience.

“You can have a brief moment reflecting at what the team has achieved and think: ‘Amazing, isn’t this fantastic what the team has created in under three years,’” Chester states. “Then the very next instant you think: ‘Yes, there is still a great deal to do.’”

A One-of-a-Kind Opportunity

The CTO had success at Renault in the driver Fernando Alonso's championship-winning years of the mid-2000s and was in control of engineering strategy at the then-new Mercedes-Benz Formula E team, but no previous experience has truly matched the task of launching the all-American Cadillac name, a works entry supported by the owner, General Motors, into F1.

“Establishing an F1 team from scratch, when will you ever have the possibility to do that?” he observes. “There's nothing comparable. In an well-set team you don’t get the possibility to transform organizational mindset.”

With each passing day that passes focus are sharper on the approaching moment of truth in the Australian GP and targets are being handled.

“You have to assume that any incoming team joining the grid is probably going to finish last but simply getting on to the grid will be an accomplishment in itself,” the team principal commented earlier this year and while Chester echoed this he felt the team had a point to prove as well.
“The initial objective we aim to demonstrate is that we belong on the grid,” Chester explains. “In order that we turn up and we perform competently. We aim to demonstrate that we’re a proper team performing the proper actions on the track. Once we have demonstrated that we are a legitimate team, then we will focus on forward movement from there on.”

Pilot Selection and Team Building Push

In late summer they recruited Sergio Perez and Bottas as their racers for 2026, a duo remarkable for their vast knowledge in competing at the front in two championship-winning squads, Red Bull Racing and Mercedes, and Valtteri Bottas reflected the attitude of determined optimism.

“Certainly, we’re realistic,” he commented. “We face a huge amount of work to do, and it’s going to be almost certainly a difficult start, because it is F1. But our goal isn't to remain at the rear. I am confident given this organization, with this team, this staff, it's entirely possible we can't manage to get relatively quickly up to the pace and achieve good results.”

To realize that ambition staff acquisition has been in overdrive, with staff now reaching over 400 and intended to hit the objective of 600 members quickly. Complementing their current base at Silverstone, the team are in the midst of building an main base at Fishers, Indiana in the Indianapolis area and there is the GM plant in Charlotte, where they are building the plant to produce the 2029 engine, scheduled for 2029 – in the meantime they will operate with power from Ferrari – and the aerodynamic facility in Cologne. It is a complex structure, different from the trend in F1 for increased consolidation, and has prompted the new cultural approach to which the CTO alluded.

Space Mission Blueprint

“It's closely based on the Apollo project,” said the team principal shortly before the Silverstone race in the summer. “We’re realistic, we understand how tough it is. The schedules, are incredibly tight. Well, we aren't launching a lunar mission, but the pressure is comparable.”

So they have adopted, rather than the conventional chain of command, a decentralized management comparable to that of NASA's, where there were a range of Apollo teams all working on various components of the program in a variety of locations.

“If you have to go through a procedure where someone has a problem and they escalate it to their supervisor, that manager communicates with a manager somewhere else, it is relayed back, the process is very slow,” notes Chester. “So we empower team members to really get on with it. Moving away from managerial sign-off for everything is much smoother and more rapid.”

The Future

The effectiveness of this nimble approach will be proven in the heat of competition in 2026 and there is no little amount riding on this for the sport, too. The Cadillac team have recruited as their development driver the young American Colton Herta

The writer

Julie Smith

A data scientist with over a decade of experience in creating impactful visualizations for Fortune 500 companies.

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